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Recent Blog Posts
Search engine is the most effective factor when it comes to having success with online business setup. Nearly 98% of online businesses fail because these businesses websites did not reach high search engine rankings. Search engines act as a bridge between the customers and businesses over internet. People all around the world are able to obtain desired search results within 5 seconds. People can directly pick up their cell phone, open the browser and type keyword. Search Engine Results come out on screen showing a list of web pages searched to relevant keywords used by the searcher. Majority of the searchers visit only first page search engine results. Only a few people reach the second page results.
According to Moz, having high search engine ranking for business website is key factor for the keywords which relate to products and/or services of this business. Being placed on the first page of search engine means that website may drive heaps of traffic daily. Today’s editorial published by SEO Sydney specialized Company shows in details some methods related to getting website on first page in search engine results.
Keywords – Using Google tools to identify the keywords relevant to a particular business for specific area or worldwide is popular approach. Inserting the most searched keywords in website content according to certain ratios, image descriptions, titles and URLs is first step of professional SEO techniques. Keyword density defines the effectiveness of their usage. In the not allowed SEO methods, keywords that are stuffed everywhere runs against search engine policies.
Strength Linking – This starts with connecting web pages to each other for ranking them high in search engine results. Linking different pages of a website with each other proved to be an effective technique for quick results in terms of boosting the traffic towards specific pages of a website.
URLs – Keeping URLs relevant to the keyword rather than inserting numbers and symbols is the objective in this case because of search engine indexing and online user search direct link. Primary and secondary keywords can be used according to business owner desired target.
Images – ALT tags is the key for SEO purpose. Keyword can be easily inserted along every image on the website showing search engine what it is about and at the same time, these descriptions link these images to the content on webpage. Visible text surrounding the image is also included in this case. This proved to be effective tactic with SEO Services Sydney Company.
Content – Good Content is king, as you may have heard several times in the past. Here where keywords having high searches can be inserted in professional and relevant way to be Search Engine Optimized in an effective manner. Don’t make the mistake of placing an outdated, untrustworthy and not consistent content which considered as spam. Provide good, engaging and educating information to the reader.
Linking Others – Getting engaged on other websites such as blogs to post links. If other trusted websites allow your link to be placed on their domain, it may take your web page higher in the search engine ranking with heaps of traffic being driven.
Social Media – Social Media Marketing considered a new business term; it has become part of nearly every organization’s marketing plan. This approach if implemented in an effective manner may bring a lot of desired goals in short period of time. Marketing methods in social media starts with existence of different social media platform and having an up to date page on these platforms. The list of these social media platforms includes Facebook, LinkedIn, Twitter, Instagram, Google Plus and others. Second Step is setting affordable budget to advertise about services and products on these platforms. Every social media platform has a different way of providing these services. Facebook allows businesses to reach out to target market by identifying factors such as age, gender and location. Third step is writing good, consistent and relevant content on business page to be engaging for online consumer searching for products/services offered by this business. Some use plenty of images and videos related to their products, services and brand. This works if it attracts reviews, comments and shares from the target market. Last step is analytics; this can be done by using the analytical tool of social media platform or purchasing software services where management can conduct in-depth analysis of the social media marketing performance.
Privacy Act – Steering your Clients through these Hazardous Waters
Considering the hazards of data hacking and breach of privacy, it is a customer’s right that their privacy is respected as well as protected. For this particular purpose “The Privacy Act” is declared to order to provide clients the security they are expecting and need. The “Privacy Act of 1988” of Australian law implicated this security and protects the data of the individual. This act enables the individual to collect, use, store and disclosure of personal information as well as provides access to and correction of that information.
The Australian “Privacy Act” comprises of two major aspects which provide the desired protection to the customer’s information:
- 13 Australian Privacy Principles; they apply to the management of personal information of the individuals.
- credit reporting provisions; helps protect the credit-related personal information that credit providers are legalized to reveal to credit reporting bodies for enclosure on individuals’ credit reports.
Australian Privacy Principles and their function of protection
The basic 13 principles that are the building blocks and assurance of protection of privacy act that should be considered during the provision of the service are:
- Open and transparent management of personal information- ensure that APP entities manage the collected personal information in an open and clear way.
- Anonymity and pseudonym – individuals must have the option of not declaring their identity, or of using a pseudonym, when dealing with an APP entity.
- Collection of solicited personal information- this does not include sensitive information as it is not permitted by APP.
- Dealing with unsolicited personal information- confirmation of the collected information is determined if it’s not unsolicited.
- Notification of the collection of personal information- The individual is notified before or at time of collection of personal information.
- Use or disclosure of personal information- The individual is informed about the use and disclosure of the collected information and they agree to it. This is obligatory to every organization except for direct marketing purpose or by government organizations.
- Direct marketing- organization must not use or disclose the information for the purpose of direct marketing with exception of sensitive information.
- Cross-border disclosure of personal information- Before disclosure to an overseas person, APP entity must ensure the recipient doesn’t breach the APP regarding the information disclosed
- Adoption, use or disclosure of government related identifiers- Government related identifier is required or must be authorized by or under an Australian law or a court order.
- Quality of personal information- the collected personal information that the entity collects must be correct, full and latest.
- Security of personal information- the collected information must be protected from misuse, interference and loss, due to someone else using the info.
- Access to personal information- Access to the information must be provided on request of the individual.
- Correction of personal information- the entity holding information must ensure that the info should not be incorrect.
Credit Reporting Functions- A brief overview
Part IIIA of the Privacy Act controls the management of personal information about individuals’ activities in relation to consumer credit. This declares 3 aspects the information declared can be managed:
- The categories of personal information that credit providers can disclose to a credit reporting body, for the purpose of the collected information to be included in an individual’s credit report.
- To what entities the collected information is declared to.
- The basic purposes for which that information may be used.
Illegal Privacy Breach: File complaint under Australian Privacy Act 1988
According to the Privacy Act 1988 (Privacy Act) and Information Privacy Act 2014 an individual can file a complaint to the Office of the Australian Information Commissioner (OAIC) about the privacy breach of handling of your personal information by Australian and Norfolk Island government agencies and private sector organizations who are covered by the Privacy Act.
The simple procedure that can be executed by the individual are in order to file the complaint they should know that it is free to file a complaint against the accused entity. However, the individual does not require a lawyer but in case if they do decide to hire a lawyer, individual would be liable to pay for the lawyer themselves. The Office of Australian Information Commissioner investigates privacy complaints from individuals about Australian and Norfolk Island government agencies, and private sector organizations which are enlisted and influenced by the Privacy Act 1988. Though, the Privacy Act does not include or influence the state and territory government agencies, but the OAIC does investigate complaints about ACT public sector agencies under the Information Privacy Act 2014 (ACT).
Furthermore, the OAIC intends to resolve complaints as rapidly as it is possible. Although some complaints are resolved within the time of few weeks, but then more complex the complaints are, more time it may take to resolve them. Complaints filed are normally resolved through conciliation. The individual also possess the option to withdraw the complaint at any time.
This procedure would empower the clients and enable them to claim their rights in case of breach and protect their information according to Australian laws and regulations while they are provided with any accounting services, including Tax Return Melbourne.
Different types of Website hosting
Web hosting is one of the most common phrases in virtual world. So what is web hosting? What does it mean?
Web hosting is a type of internet hosting service which will allow an organization or individual to make their website which will be accessible through World Wide Web. This is the location and home of your website.
At present there are lots of web hosting companies and they are serving clients from all over the world. So it is really simple to find a web hosting company. But is it all? No, this is just beginning. You web business completely dependable on your hosting provider company. Hosting Provider Company plays a vital role to increase and spread your business. Normally two types of hosting operation services are available. They are
- LINUX operating platform
- WINDOWS operating platform
Hosting service varies with the working procedure of your website. If you are running any personal webpage then single page hosting is enough for you. But if you are planning to run an e-commerce site then you must need to have SSL (Secure Sockets Layer) hosting. Let’s have a look on different types of hosting services:
- Free hosting service:
For this type of hosting service you don’t need to pay any money. Normally different types of large companies offer these types of free web hosting services to their clients as a part of their advertisement. But these hosting services are very limited with few features only. Not recommended for any business or organizational website. This hosting service is suitable for personal hobby type or biography type websites.
- Shared web hosting service:
It is a common server platform which can be shared by lots of domains. Normally all of the domains share common resources as like as CPU and RAM. Basic features are available in this type of hosting but it is not perfect for updated features. Moreover this hosting service is not so secured and safe. Resellers sell this type of hosting service.
- Virtual Dedicated Server:
This hosting is also known as VPS (Virtual Private Server). Here server resources are divided into different virtual servers. Here the resources will be allocated in such a way that they will not reflect the underlying hardware directly. It allows the users to get the access to their own virtual space. Here customers are allowed to maintain the server.
- Dedicated hosting service:
This is a type of hosting service where users will get their own web servers with full control of the server. Here users will get root access for LINUX and administrator access for WINDOWS administrator access. As the users will get the root and administrative access so the users are fully responsible for the maintenance and the security of the server.
- Managed hosting service:
Although the users will get their own Web server but still they will not have the full control of the server. That means users don’t have any type of access. Users may manage their data through FTP or other tools. The provider is fully responsible for the maintenance and the security of the server.
- Cloud hosting:
It is a new type of hosting technology. In this platform, customers get scalable, powerful and reliable hosting service based on utility billing and clustered load-balanced servers. It is more secured and reliable as other computers of the cloud can support you if a single piece part of your computer goes down. At the same time, it doesn’t face much problem for local power failure problem or natural disasters.
These are the main type of hosting services. There are some more types of hosting services but those are not so effective. Besides these there are some specific hosting services which are also helpful and effective for clients. Let’s have a look on them:
- E-mail hosting service:
Here users get the option to create e-mail addresses through a domain name. The email address can be john@(domain name). at present, different types of companies are using this hosting service to ensure secured email platform for their employee.
- Image hosting service:
This hosting service allows users to upload images in a web server and create different name for each and every image. Then user can share that image with others by using that specific image link.
- Shopping cart software hosting:
If you want to run an e-commerce website then this hosting service is mandatory for you. Clients of your e-commerce website will be able to do shopping smoothly through this hosting service.
Besides these there are few more hosting services. You have to select your suitable hosting service depending on your website and purpose. Don’t forget to select a reliable and trusted hosting service provider as the success of your website depends on the quality and service of your hosting provider.
Be careful about few issues before selecting any hosting provider:
It is really important to have personal websites for any kind of business. To cope with the present technology based world, your company must needs to have a website to express your products and services to your clients easily. It is also simple to design a professional website for your company. If you want then you may go to professional web developers and they will design and develop a website for you at a reasonable price. It is also simple to find out professional web developers in your locality. But still you must need to have some knowledge on web hosting. You have to be careful about some issues before selecting any web hosting service. Let’s have a look on them:
- Amount of web space:
It is one of the most important parts of web hosting service. Different types of websites need different amount of web spaces. So before selecting any web hosting service, you need to know the total spaces of that web hosting service. Sometimes you may need more spaces Athan the provided spaces of your selected hosting service. If you want to build a written content based website then 1GB web hosting is really enough for you. Frankly it is really difficult to use half GB space for a written content based website. But if you have a plan to add videos, audios and lots of images then it is better to select unlimited space. There are different types of hosting packages depending on web space. Most of the hosting providers offer unlimited space within affordable budget of clients. So you just need to select your desired package based on the space. We website also should load quick on Google.
- Bandwidth allotment:
Although most of the hosting providers offer unlimited bandwidth but still some of the providers offer limited bandwidth to their clients. Limited bandwidth means a specific amount of visitors will be able to visit your page or website per day and per month. That means, this type of fixed bandwidth is really harmful for your business. You website will be down after a certain amount of visits and you may lose some potential clients at that moment. So it is better to select unlimited bandwidth always.
- Customer support:
If you are a newbie or if you are not so experienced in this hosting sector then you may need lots of helps to know details for your hosting service. At the same time, you may face different types of difficulties. So it is really important to get real and useful customer support from your hosting providers. So before selecting your permanent hosting provider, don’t forget to check the quality of their customer services. Some of the hosting providers have different types of customer services as like as e-mail support, phone support, live chat support etc. So if your providers have different types of customer support systems then it will help you a lot to face the difficulties and to know more about hosting services.
- Payment planning:
As there are different types of hosting plans so price of these services vary also. At the same time, the annual or monthly price varies from providers to providers. Most of the providers have monthly, quarterly and annual payment plans. If you are new in business with a specific provider then you may select monthly plan as a test drive. If the provider can impress you with quality and service then you may move for annual or quarterly plan. By the way, I found that annual charge is always less comparing the monthly charge of any hosting provider.
- Other’s reviews on technical parts:
All of the hosting providers offer almost same type of technical services to their clients. But do they provide same services? You have to careful about other’s reviews on the technical services of a hosting provider to have a look on the real and actual scenario. There are few websites where real users write reviews on the services of their hosting providers. It is really important to get the real scenario and then it will help you to select a suitable hosting provider for yourself.
- E-mail, auto-responders and Mail forwarding:
All of the website owners want to get their e-mail address in their own domain address as like as yourname@your_domain_name.com. If you want to build a business website for your business, like tax return Sydney CBD then it is the most important part to have e-mail address in your business domain. So please check if your hosting provider allows you to create your e-mail address in your domain or not. At the same time, it is better to select a hosting provider who offer auto-responders and mail forwarding options. Although most of the hosting providers offer these services but still it is better to check their customer reviews in this issue.
- Control panel:
A smooth and easy control panel is the primary condition of a smooth and attractive website. At the same time, you need to have a smooth control panel to develop and run your website easily. Normally, a control panel helps you to add content, delete content, manage content, development of your website, and manage e-mail address easily and regularly. But if the provider fails to provide a smooth and easy control panel then each and every time you have to contact with their support team to get directions which is really boring and waste of time. So please check the control panels of different hosting providers before selecting your hosting provider.
Hosting business sector is a strange and surprising sector. So don’t be so impress with the high price of your hosting provider as here high price doesn’t indicate super quality and speedy service. But have a look on the customer reviews and check their features before selecting anyone finally. Don’t forget to have a look on my given points also. Then you may select a suitable hosting provider for your business.