Search Engine Optimization, which is usually abbreviated to the initials "SEO", is an important marketing activity for web site owners. The idea behind it is to try to get your web site to achieve a high ranking (i.e. to appear near the top of the search results) for searches on appropriate keywords. The purpose of this is to get visitors from search engines to your web site - after all, if you are running an Internet-based business, your web site will not actually make you any money or get you any customers unless you can get people looking at.


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