I recently came across an article written by Jim Boykin that covered what a links page should not look like and I have to admit that I have a few of those on my site.

He points out the blatantly obvious attempt at gaming the search engines using these tired old links directories. He suggests links within content as a way of exchanging or gaining quality relevant links.

It is a good read and the basis for a restructuring of my internal link building efforts. I will be shutting down my reciprocal links directory and instead ask that if anyone wants to exchange links, perhaps they could contribute to our blog or exchange ideas via social networking.

This entry was posted on Tuesday, July 31st, 2007 at 2:14 pm and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.