Google Owns An SEO Company
News of Googles latest acquisition of DoubleClick (Online Advertising Solutions) has been circulating for a few days now. What you might not know is that with that purchase, came a shiny used SEO company named Performics. Performics is a search engine Marketing company that offers services like paid search marketing and organic search engine optimization. They are the largest firm with clients like America Online, Bose, Cingular… you get the picture. It breaks down like this;
Google buys Doubleclick.
Doubleclick owns Performics.
Google keeps Performics.
So, now that Google owns one of the largest Search Engine Marketing firms in the world, will this be perceived as a conflict of interest?
I predict that Google will keep Performics and sell services to large clients wanting to rank better on their search engine. Thats what they are doing with Adwords. You pay money to show better on the serps pages, but many people overlook the paid results because they feel if they had to pay to get there, then they may not be as relevant to the search query.
So now, will we be seeing paid optimized sites sprinkled in the natural serps? If your answer is no, then you are very naive my friend.
